Over the years, social media has become a necessary option for businesses that want to stand out from the competition. You may think a law firm has no use for a social media platform, but it’s the opposite. Here are reasons why you need to hire a team that offers social media services for law firms.

Brand Building

Don’t forget that your law firm is also a brand. After all, all law firms and legal specialties are not the same. Someone who does estate planning or family law may not present themselves the same way a criminal law practice does. Your professional marketers know how to cater to your legal brand in a way that feels organic to what your business represents. Branding goes beyond your firm name, logo, and catchy slogan. Your firm’s beliefs, the people you hire, the type of cases you represent, and the materials you put online all work to create a brand that clients associate you with.

Business Growth

Thanks to social media services for law firms, you can have a far quicker outreach than you would have with traditional marketing or word of mouth alone. According to Hubspot, 70% of marketers prefer to boost conversion rates of customers through A/B testing. With A/B testing and other methods, you have professionals who can test out different types of social media posts to see which ones bring in more engagement, which also converts into in-person consultations.

Target Audience Reach

Different law firms have different target audiences they need to reach. When you’re an estate state attorney, your audience is people interested in legal guidance for probate wills, and trusts. Luckily, you don’t have to worry about this outreach when you hire social media services professionals. They use SEO (search engine optimization) and other target keywords to put your website and social media posts into the eyes of your potential clients.

As you can see, social media services for law firms can play a major role in your growth and client outreach. It’s one less thing you have to worry about as a busy firm. For more information on what marketing professionals can do to help you, contact us today for a consultation. We’ll be here to answer any questions you may have about our social media services.