As a legal professional, you know that finding new clients and growing your business takes strategy. A key component is optimizing your law firm website for search engines through legal website SEO. But what exactly does SEO involve and what can you expect from this process? Keep reading to learn more about this effective marketing strategy.
Keyword Research and Targeting
The first step in legal website SEO is identifying relevant keywords and phrases that potential clients search for. Your SEO experts will use tools to uncover terms related to your practice areas and location. By optimizing pages around these terms, you have a better chance of ranking in search results when prospective clients search them. Targeting the right keywords is essential for attracting your ideal audience.
Optimized Website Content
Next, your SEO strategy will involve creating optimized content. The content, (such as blogs, services pages, the homepage, etc.) incorporates the keywords from research organically so search engines understand the relevance of each page. According to Hubspot, 90% of digital marketers achieve content goals through the use of blogs. For example, a blog about the steps of getting divorced in Texas would feature related keywords in headlines, body text, captions, and further metadata that naturally reference the location and services you’re targeting.
Link Building for Authoritativeness
Your SEO experts will also build quality links from other websites back to your firm’s site. Incoming links signal authority and relevance to search algorithms. Ethical link building comes from guest blog posts, attorney award listings, directory citations, sponsorships, and more. The more reputable sites that link back to you, the higher you’ll rank in results pages. It takes time to cultivate an authoritative domain, but the links pay off.
Ongoing Monitoring and Improvement
Finally, a sound SEO strategy requires constant monitoring and tweaking. Your experts will track metrics like keyword rankings, traffic sources, page speed, and more. They’ll adjust strategies based on performance data to keep you ranking high. A good agency will optimize and refine your law firm’s presence perpetually.
A focused SEO approach tailored to law firms drives new business from the web. Partner with a legal marketing agency skilled in optimizing attorney websites. If you’re looking for help with your legal website SEO strategy, let us look at your website and find out what we can do for you. Call ProCounsel Marketing now to schedule a consultation.
