10 Marketing Ideas for Estate Planning Attorneys
Estate planning is an essential legal service that can help people protect their assets and ensure their wishes are fulfilled after they die. However, many estate planning attorneys need help attracting new clients. If you’re an estate planning attorney, you must have a strong marketing plan to reach your target audience and grow your business.
Here are 10 marketing ideas for estate planning attorneys:
- Create a website that is informative and easy to use. Your Law firm website should be your online home base and the first place potential clients go to learn more about you and your services. This is the foundation of everything else you do online. Ensure your website is well-designed and easy to navigate and includes all of the necessary information potential clients need to know, such as your contact information, your areas of practice, and your fees. You should also include blog posts and articles about estate planning topics to educate potential clients and establish yourself as an expert.
- Optimize your website for search engines. SEO (search engine optimization) makes your website more visible in search engine results pages (SERPs). When potential clients search for estate planning attorneys online, you want your website to be one of their first results. You can do several things to optimize your website for SEO, such as using relevant keywords and phrases throughout your website content and building backlinks to your website from other high-quality websites. Updating your website with new content, such as blog posts, are a massive benefit to SEO. (More on that later)
- Use social media to connect with potential clients. Social media is a great way to connect with potential clients and build relationships. Make sure you have active profiles on major social media platforms, such as Facebook, Twitter, and LinkedIn. Share informative content about estate planning, and engage with potential clients by responding to their comments and questions.
- Attend industry events and network with other professionals. Attending industry events is great for meeting potential clients and referral sources. When you attend events, introduce yourself to people and let them know what you do. You can also hand out business cards and brochures to potential clients.
- Sponsor local events and organizations. Sponsoring local events and organizations is a great way to get your name out in the community and connect with potential clients. When you sponsor an event, be sure to display your logo and distribute business cards and brochures to attendees.
- Write articles and blog posts about estate planning. Writing articles and blog posts about estate planning is a great way to establish yourself as an expert in the field and generate leads. When you write articles, use relevant keywords and phrases so that they will be found by potential clients when they search for information about estate planning online.
- Offer free consultations. Free consultations are a great way to introduce yourself to potential clients and learn more about their needs. When you offer a free consultation, ask questions about the client’s goals and explain the estate planning process in detail.
- Run paid advertising campaigns. Paid advertising can be a great way to reach many potential clients quickly. You can run paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads. When you run paid advertising campaigns, target your ads to people likely interested in estate planning services. Ensure you know your state bar association’s requirements for advertising campaigns.
- Referral programs. Referral programs are a great way to generate new leads from your existing clients. When you offer a referral program, reward your clients for referring new business.
- Get involved in your community. Getting involved in your community is a great way to build relationships with potential clients and establish yourself as a trusted advisor. When you get involved in your community, be sure to volunteer your time to organizations that are important to you.
These are just a few marketing ideas for estate planning attorneys. By implementing a few of these ideas, you can attract new clients and grow your estate planning practice. If you would like to have a free strategy session for your firm, contact us here. https://procounselmarketing.com/contact-us/
Sources:
- LawSafe: 10 Essential Estate Planning Marketing Ideas for Attorneys: https://www.lawsafe.com/blog/estate-planning-marketing/
- Clio: Law Firm Marketing Strategy: Top 8 Ideas to Grow a Legal Practice: https://www.clio.com/blog/law-firm-marketing-strategy/
- National Law Review: Estate Planning Marketing: Tips & Tricks to Grow Your Practice: https://www.natlawreview.com/article/estate-planning-marketing-tips-tricks-to-grow-your-practice
