Building an effective lawyer website takes time and strategic planning. Simply throwing up a basic site with your contact info isn’t going to attract many clients these days. With so much competition online, you need to utilize search engine optimization (SEO) to help potential clients find you. Are you wondering how SEO can benefit your law website? Here are four key ways optimizing for search can make a major difference.
1. Get Found for Relevant Search Queries
When potential clients search for legal services online, you want your law website to appear at the top of the search engine results page (SERP). SEO helps you rank higher in search engines like Google so people can easily find you when they type in queries like “estate defense attorney.” Optimizing your lawyer website for relevant, commonly-searched legal terms and geographic locations is essential to getting seen and contacting people who need your services. The higher you rank, the more traffic and leads your site will generate. According to Word Stream, roughly 49% of businesses say that organic search brings them the best marketing return on investment.
2. Build Trust and Credibility
An optimized lawyer website not only gets found more easily, but it also builds trust with visitors. Elements like well-written content, professional design, positive client reviews, legitimate business info, and linked profiles establish you as a credible attorney. When people find your site via search engines, they assess multiple factors to determine if you seem reliable and capable of meeting their legal needs.
3. Provide a User-Friendly Experience
SEO also focuses on enhancing the on-site experience on lawyer websites for visitors. From easy navigation menus to mobile responsiveness to clear calls-to-action, an optimized lawyer website makes it simple for prospects to find what they need. User experience factors into search engine rankings, as Google wants to send searchers to sites that will provide a positive experience relevant to their query intents.
4. Stay Competitive in the Legal Industry
With more than 1.3 million attorneys currently practicing in the U.S. alone, standing out from others in your metro area is critical, yet challenging. Appearing on page one of search engines helps differentiate your law firm when prospects are evaluating multiple lawyer websites. Leveraging search visibility and traffic will only become more essential to compete as a legal professional.
Focusing your law website optimization efforts on these key benefits can significantly impact your firm’s bottom line. By showing up prominently in search results and providing an exceptional website experience, you’ll attract and retain more clients over time. If you need help building lawyer websites and optimizing them, we can help. Call ProCounsel Marketing today to learn more.
