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Link Building

How to Build an Effective Link-Building Strategy for Legal Websites

A well-executed link-building campaign signals to these search engines that your website is a reputable and authoritative source of information within the legal field. This translates to higher search engine rankings, increased organic traffic, improved brand recognition, and ultimately, more clients for your firm.  But how do you build an effective link-building strategy tailored to […]

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Content Marketing

How to Use Content Marketing for Legal SEO Success

A strong online presence is no longer optional for law firms. With 70% of people using search engines to find a lawyer [source: American Bar Association], a robust SEO strategy is crucial for attracting new clients and staying competitive. Content marketing plays a pivotal role in achieving this goal. This guide will explore how law

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Schema Markup

The Importance of Schema Markup in Estate Planning SEO

Search Engine Optimization (SEO) plays a crucial role in improving your website’s visibility and driving organic traffic. One powerful technique to enhance your Estate Planning SEO efforts is Schema Markup. What is Schema Markup? Schema markup, or structured data, is a code you add to your website. It helps search engines understand your content better.

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inbound marketing for lawyers

Inbound Marketing for Lawyers: Why Law Firms Should Consider This Strategy

Inbound marketing provides a strong way for law firms to meet client needs. It helps them show their expertise in specific areas. This approach invites clients to connect naturally and respectfully. Procounsel Marketing specializes in marketing to lawyers and has extensive experience engaging and selling professional services to legal departments. Here’s how inbound marketing can

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